LA QUINTA AUTO CENTER

The City of La Quinta wanted to redesign the front-facing dealer display areas of the La Quinta Auto Center. Part of the request was to establish a brand identity with signage proposals that not only fit the character of the auto center, but also fit any future development plans along Highway 111. A key solution that brought success to the project was replacing the curvilinear paths along Highway 111 with a straight one. This immediately added extra space for vehicle displays while still ensuring the safety and enjoyment of pedestrians.